Join Jet at the 2017 Pride Parade in NYC!

It’s the most wonderful time…of the summer in New York City. The 24th Annual PrideFest is going down (town) in NYC on Sunday, June 25th, and our Jet fam will be there spreading the word to #KeepLoveFresh with our team of amazing queens. The iconic LGBTQ street fair will host entertainers (oh, HEY, LeAnn Rimes), corporate sponsors with swag, business owners, leaders and activities for an entire day dedicated to celebrating equality in our community.

It’s an incredible day, trust us.  But there’s always just one little hiccup; it’s always HOT. Like, really, really, make-your-rainbow-face-paint-come-off kind of hot. You’ll reach the inevitable moment that your celebratory cocktail buzz subsides and insane dehydration creeps up on you. While you’re busy dancing your face off to “Can’t Fight the Moonlight” with your best friends, take a break to cool down.

Bring a water bottle fit for the unicorn you truly are

You gotta quench that thirst. We know. Dragging around a water bottle seems like a drag. But when you bring this rainbow tye-dyed 20 oz bottle from Polar with you, it’ll just add to your outfit.

Fan yo-self

Cool down with a little bit of theatrical flair. We’ll be handing out emoji-fied fans (think: eggplants for days) from our Pride Float during the march to keep you cool, and use in Insta-stories, of course. Keep your eyes out for our #KeepLoveFresh drag queens on the move! They’ll have the goods.

Bring some (delish) electrolytes

Our favorite source of a little something-something extra? Coconut water. These ZICO bottles are easy to bring on the go, too – stick it in your rainbow fanny pack, and get moving.

Find us handing out free frozen stuff (it’s your dream come true)

Our booth will be on Hudson Street between Abingdon Square and West 14th Street! We’ll be handing out ice cream, Goodpops, codes for Jet.com discounts, and other goodies from 11am-6pm on Sunday, June 25th. Plus, there’s gonna be a prize wheel, and who doesn’t love taking that for a spin? 

Haven’t experienced PrideFest before? Here’s how to prep – we’ve got your back.

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