Take your home to the next, lovely-smelling level.

With the amount of money I’ve spent on dry cleaning alone in the last few years, I probably could have bought a whole new wardrobe instead. Though the weekly bills aren’t outrageous, they definitely add up. Annoyed with the entire process, I decided to boycott buying “dry clean only” pieces all together. That is, until I heard about The Laundress.

Founded by two entrepreneurs who share my frustration with dry cleaning, Gwen Whiting and Lindsey Boyd, The Laundress is perfecting the art of washing clothes one cycle at a time. From fabric care to home cleaning products, their eco-friendly line makes laundry less of a chore. Oh, and did I mention they have Delicate Wash detergent, specifically for dry clean only items? Game. Changer.

As Jet.com celebrates Women’s History Month by spotlighting female CEOs and Founders, we spoke with Gwen and Lindsey to hear more about The Laundress, why they started their business, and how they’re bringing the world a better way to wash.


What was the original mission for The Laundress and how has it changed?

Our mission is to turn a necessary domestic chore into a luxurious experience. Fourteen years later, we continue to clean, one person at a time.

What was the first Laundress product created and how has it changed?

Our first product was Wool and Cashmere Shampoo. We knew that you could wash wool and cashmere from our fiber and textile science education, and we were tired of our sweaters being ruined at the dry cleaner.

What do you hope people take away from their experiences with The Laundress?

To better preserve and care for their clothing and home linens with the best products and ease of use at their fingertips. We hope that they’ll see, smell, and feel the difference after using our products.

What does your ideal clean home smell like?

The Laundress, of course!

What is a home tip or trick that someone might not know?

If you take your items out of the dryer five to ten minutes before the cycle is over, your clothes will be less wrinkled and easier to iron (if you even have to iron them at all).

What is the best way to spend a Saturday?

LB: With my husband and two children in the city, country, or at the beach. We always have the best time.

GW: With my husband at our weekend house were we unplug, cook, relax, and regroup after the week.  

What is your hope for The Laundress in the future?

To be in every home across the globe!

Who are other female entrepreneurs you find inspiring?

We are inspired by the pioneering women like Coco (Chanel) and Estee (Lauder) who boldly build brands as well as women we met along the way. Our list includes Essie Weingarten of Essie Nail Polish, Estee Lauder of Estee Lauder companies, Gabrielle Chanel, and Amanda Kloots, a friend Lindsey has watched build her brand and a tremendous following.

How will you celebrate National Women’s History Month this March?

By continuing to recognize, support and applaud all the incredible women around us!

Shop our Women’s History Month!

More Articles