Written by Sumaiya Balbale, VP of Ecommerce and Digital Marketing, Walmart
If you’re a fan of BuzzFeed’s Tasty, the world’s largest social food network, you’ve probably stumbled across an amazing recipe that looks so delicious you want to make it ASAP. Well, we’ve got great news: Not only can you be inspired by these viral videos, but you can now order products directly from the app experience on Walmart and Jet.com in real time.
Starting today, when you open the Tasty app to view any one of their 2,000+ recipe videos, the recipe will include direct links to the kitchen tools, bakeware, and appliances that you’ll need to create a dish – for instance, a slow cooker, a nonstick pan or measuring cups. And beginning next year, we’ll integrate groceries alongside services like Walmart’s online grocery pickup.
Tasty has attracted more than 65 billion video views and is the biggest franchise on Facebook with over 90 million followers. Our partnership with Tasty combines content and commerce in a way that’s convenient, authentic and exciting. It brings Walmart and Jet.com’s individual strengths together to provide an inventive way to shop that’s also simple and streamlined.
So, the next time you’re browsing that mouth-watering Tasty recipe wishing you could recreate it at home; wish no more. Let us do all the thinking, while you focus on creating!